Choice Hotels: A Leader in Global Lodging
Choice Hotels International is one of the world’s largest hotel franchisors. The company offers lodging options across all market segments. Known for affordability and accessibility, Choice serves millions of travelers each year.
A Brief History of Choice Hotels
Choice Hotels began in 1939 as a nonprofit referral chain of seven motels in Florida. Originally called Quality Courts United, the group helped ensure consistent service across properties. It was one of the first hotel chains in the United States.
In 1963, it became a for-profit corporation. The company changed its name to Choice Hotels International in 1990. Since then, Choice has expanded both domestically and internationally.
More on Choice’s history:
Our Story
A Global Footprint
Choice Hotels now operates over 6,400 hotels in more than 40 countries and territories. The company supports its franchisees with branding, marketing, and technology services. Its portfolio spans economy to upscale segments.
Most of Choice’s properties are franchise-owned. This model allows rapid expansion while empowering local business owners. The brand’s commitment to consistency and service has helped it grow globally.
Explore their global locations:
Hotels Directory
Choice Privileges Rewards Program
Choice Privileges is the company’s award-winning loyalty program. Members earn points for hotel stays, which they can redeem for free nights, gift cards, and more. The program offers exclusive rates, early check-in, and other benefits.
Join or learn more here:
Choice Privileges
The Brands of Choice Hotels
Choice Hotels offers a diverse set of brands, often referred to as “flags.” These brands serve distinct travel needs and markets:
Economy Segment
These brands focus on affordability and value.
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Econo Lodge – Budget-friendly hotels for roadside travelers and value-seekers.
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Rodeway Inn – Basic amenities and clean accommodations at a low price.
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Suburban Studios – Extended stay options with kitchenettes for long-term guests.
Midscale Segment
These brands combine comfort, convenience, and competitive rates.
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Quality Inn – Dependable rooms and free breakfast for everyday travelers.
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Comfort Inn & Comfort Suites – Consistent, midscale lodging ideal for families and business travelers.
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Sleep Inn – Stylish and efficient accommodations for short stays.
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Clarion – Full-service hotels with meeting space, restaurants, and modern amenities.
Upscale and Lifestyle Brands
These brands cater to guests looking for unique experiences and upgraded offerings.
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Cambria Hotels – Stylish, modern hotels with premium business and leisure features.
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Ascend Hotel Collection – Independent boutique hotels with local flair and upscale features.
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Everhome Suites – A new extended stay concept designed for long-term travel.
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WoodSpring Suites – Affordable extended stay brand with fully-equipped kitchens.
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MainStay Suites – Midscale extended stay brand offering apartment-style amenities.
Detailed brand overview:
Choice Hotel Brands
Where Choice Hotels Operate
Hotel properties are found in cities, small towns, airports, and vacation destinations. In the United States, they are especially prominent in suburban and roadside markets. Internationally, Choice continues expanding in Europe, Latin America, and Asia.
The company partners with global hospitality groups to increase its international reach. For example, it collaborates with Nordic Choice Hotels in Scandinavia and Sercotel in Spain and Latin America.
Emphasis on Innovation and Technology
Choice Hotels invests heavily in technology. Its proprietary central reservation system, choiceEDGE, improves performance and guest experience. The company also leads in mobile check-in, virtual payments, and smart room technology.
During the COVID-19 pandemic, Choice launched its “Commitment to Clean” program. This initiative helped ensure hotel cleanliness and guest safety across all properties.
Conclusion
Choice Hotels continues to grow with a focus on value, service, and innovation. With over 7,400 properties and 22 diverse brands, Choice serves travelers of every kind. Whether you need a quick overnight stay or an extended work trip, Choice has a hotel for you.
